About

I’ve dedicated 14 years to helping brands make stronger connections with people.

Currently, as the Connections Strategy Director for the Gatorade and Unisys teams at TBWA\Chiat\Day in Los Angeles, I lead integrated campaign strategy and orchestrate how we bring big ideas to life across the full brand ecosystem.

In my previous role at our sister agency, TBWA\Media Arts Lab, I led global digital and social strategy for the Shot on iPhone and Apple brand teams, helping @apple grow to 20 million followers faster than any brand in Instagram history.

Before arriving in California, I survived six Chicago winters at Zócalo Group (now part of Critical Mass), crafting award-winning social presences and campaigns for brands like Nissan, Subway, and VMware.

I’m unabashedly a numbers guy–diving deep into data to unearth impactful insights others might miss. I’m also a firm believer that the only way to stay ahead is to embrace change, constantly questioning (and testing) what you think you know.

Yet, I'm not entirely left-brained, I’m also passionate about staying connected to culture. So, I keep up with everything from the latest prestige TV series to the niche corners of TikTok, because I know understanding the conversation is key to making your brand part of it.

Outside of work, you’ll find me immersing myself in culinary adventures at neighborhood Ethiopian (or Indonesian, Pakistani, Peruvian…) restaurants, attending indie hip-hop shows, or convincing myself that this is the year for my Cleveland Browns.

Interested in learning more or trading restaurant recommendations? Let's connect.